2022 | Professional

MUSE Design Awards Silver Winner

Central Dogma Model System

Entrant Company

WhaleRider Architecture

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

Scigo Scientific, LLC

Country / Region

China

This product is a highly aesthetic, academic, and practical model of the double helix structure of the gene, created by WhaleRider Architecture and Scigo scientific. Thanks to its innovative structural design and color scheme, the product breaks the stereotype of genetic science as an obscure and esoteric subject and introduces the science of genetics with a simple introduction and an in-depth understanding.
The fully componentized design of the product allows independent parts to assemble and disassemble as users like in a more free way, making it fun to learn about the mysteries of life and genetics while enhancing the operating experience for users. Meanwhile, with the tutorial video about life science, users can learn the central laws in a dynamic simulation of the process of DNA transcription, translation, and replication, which helps users gain a deeper theoretical knowledge while entertaining themselves.
Additionally, each component of the product is scientifically accurate, and with its standardized and highly recognizable color scheme, the product can be used not only for academic enlightenment in genetic science but also for professional academic research, making it highly suitable for different settings.

Credits

Scigo Scientific, LLC
Maoye Ji
Designer
Bifeng Li
Designer
Chao Shi
Designer
Wenjing Lu
Designer
Kaili Hu
Designer
Han Zhang
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