2022 | Professional

MUSE Design Awards Gold Winner

Double Shot Gravity Flowy Tank

Entrant Company

Shanghai Ficore Skincare Co., Ltd

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Shanghai Ficore Skincare Co., Ltd

Country / Region

China

Based on the brand's philosophy of technological skincare, the design team incorporated the 'X' of the brand logo into the product's waistband design. With the meaning of unlimited possibilities and infinity, X is representative of countless possibilities. And the high-quality matte silver color as the main color of the product presents a good balance between the technological packaging and the warm texture of the essence, expanding the user's association with the product.

With its magnetic design, the product can be combined and separated. This design conveys the concept of 1+1>2 and reflects the day-and-night care given by the content of the product, which also can be combined or independently adsorbed on metal for storage, enhancing user-and-product interaction and increasing the using pleasure for users. To highlight the concept of eco-friendly skincare, the design team has adopted a replaceable core structure: the eco-friendly outer packaging compartment can be used repeatedly and the inner one is made from recyclable materials, which support the old-for-new trading. This design minimizes the impact on the environment and the outer packaging won’t be disposed of after use for green and sustainable development.

Additionally, the unified rounded trigonal shape of the product ensures a comfortable grip while being more recognizable. Combined with the magnetic suction design, more room for operation for the extension and combination is provided for subsequent products of the brand.

Credits

Designer
Zhiyue Wang
Designer
Xia Zheng
Designer
Weihao Cai
Designer
Bingquan Zhang
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