2022 | Professional
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Shuanghui Wangzhongwang ham in China is a national-level product that accompanies generations of youth. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s. The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Credits
Entrant Company
Shanghai Sionpon Medical Technology Co.,LTD
Category
Product Design - Beauty & Cosmetic Products
Entrant Company
SING Wan Bau Long Interior Design
Category
Interior Design - Living Spaces
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True Thing Design
Category
Interior Design - Living Spaces
Entrant Company
Andra Munro Design
Category
Lighting Design - Designer / Custom Lighting