2022 | Professional

MUSE Design Awards Silver Winner

Iterative Rebirth of National Products

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Prepared Food

Client's Name

Henan Shuanghui Investment & Development Co.,Ltd

Country / Region

China

Shuanghui Wangzhongwang ham in China is a national-level product that accompanies generations of youth. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s. The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.

We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Yahui Wang
Technical Support
Zhangkun Xie
Technical Support
Miaorong Lu
3D Renderer
Yuling Zhu
Video Editing
Chao Ma
Project Manager
Krystal You
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