2022 | Professional

MUSE Design Awards Gold Winner

PICK FUN AI Pets Video Maker

Entrant Company

Shenzhen XIVO Design Co., Ltd.

Category

Packaging Design - Electronics

Client's Name

Chengdu Tommi Technology Co.,Ltd

Country / Region

China

The packaging uses a circular rotating structure with double layers inside and outside, in order to simulate the process of intelligently capturing pets by cameras.

The outer structure is hollowed out with a circle, which represents the recording lens of the camera. On the inner structure, four warm illustrations are drawn to express the daily life of pets. In the Chinese market, most of the 3C electronic products have a cold visual experience of technology. After the product is taken out, the packaging will be directly discarded, resulting in a waste of resources. We solved this problem by clever use of structural design.When the product is taken out, the packaging of the product can continue to be used, achieving an environmentally friendly design for secondary use.

We want to break through the visual design of traditional electronic product packaging, adding warm-colored illustrations to the content, to avoid the traditional electronic packaging form in the way of opening the box, making the packaging an emotional connection point between users and pets. It calls on pet owners to pay more attention to the state of pets when they are alone, and to record and share the growth process of pets at any time.

Credits

Creative Director
Yifei Huang
Designer
Jiafu Zhang
Designer
Jingda Huang
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