Minions X Gemice

Task:

The ice-cream packaging design was carried out for the collabrations of Minions and Gemice in banana milk and chocolate flavor. The Minions movie was launched at the same time, and it is expected to form a strong product influence and sales driving force.



Insight:

In order to load the IP potential energy as much as possible, this packaging needs to form a strong relationship with Minions. We need to consider how to extract the iconic elments of Minions as well as to make a perfect intergration of the whole packaging design.



Design:

We take the classic yellow of Minions as the main color of the packaging. The three-dimensional design of the product name is consistent with the film style, which ensures the strong correlation with IP on the whole. At the same time, in coordination with the iconic eye design of Minions on the ice cream, the angle of ice cream lying on the top of the product name is perfectly interacting with Minions on the right, and presents the whole vivid and interesting with vivid details.