Cá Bay Chocolate

Cá Bay: the highest quality fair trade chocolate, manufactured in a factory in Binh Thuan, Vietnam using the most up to date technology. Our challenge was to give this gourmet experience a face, and the possibilities were endless.



While Cá Bay was busy testing the most optimal taste direction for their chocolate, we created the perfect stage for their brand presentation. The visual design approach covers all aspects of the brand’s presence both online and offline, from logo, color palette and typography to packaging and trade show presentations.



"Cá Bay" means Carp jumping over dragon gate: The image of the powerful transformation and moving forward of carp to transform into a Dragon - a sacred creature of Asian's faith.



The new identity is clear and emphatic. Cá Bay is boldly positioning itself as a brand of bean-to-bar chocolate—self-assured and modern. The website, cabay.co, with its integrated online shop, completes the brand experience. Cá Bay’s entrance to the market with confidence moving forward has caused ripples among the media.



The packaging for Cá Bay takes the moving-point patterns as the master concept. Enlarged and simplified, creating a stronger look and making the chocolate flavor clear, while at the same time showing the connection to the brands story by using points that are moving to fit for purpose.



We cared passionately for this brand and ended up with the best results: packaging you want to grab off the shelf, a thematic solution to our expanding product line in the future, that scales, and costs less and is easy to produce.