2023 | Professional

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Less and less communication between people in modern society is causing the apathy social relationship gradually. When walking on the street, people don’t greet each other warmly, which forms interpersonal relationship like chilly winter. The Free Hug launched by Juan Mann in 2004 is an attempt to break the apathy social relationship. With the inspiration of the activity, I design a series of scarves in hands shape, which can bring warmth to the people. I apply the cold tune of icy snow color onto the scarf and choose the fabric material of snow feeling in vision, but giving people warm touch. When wearing the scarf with hands shape in different size, you will feel like being embraced by a lot of people. Do hope this group of works could break the apathy interpersonal relationship, shorten the distance between people and bring warmth to everyone just like the Free Hug Activity.
Credits
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Hellolink Brand Design Reseach Institute
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Packaging Design - Dairy, Spices, Oils, Sauces & Condiments
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Gukang Co., Ltd.
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Product Design - Kitchen Accessories / Appliances
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Liang Jianzhao
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Interior Design - Restaurants & Bars
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MK+ Design Studio & New Naturalistic (Beijing) Design Landscape Ltd
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Landscape Design - Parks & Open Space Landscape