2023 | Professional

MUSE Design Awards Gold Winner

Hug

Entrant Company

TIANLU ZHANG

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Client's Name

Country / Region

China

Less and less communication between people in modern society is causing the apathy social relationship gradually. When walking on the street, people don’t greet each other warmly, which forms interpersonal relationship like chilly winter. The Free Hug launched by Juan Mann in 2004 is an attempt to break the apathy social relationship. With the inspiration of the activity, I design a series of scarves in hands shape, which can bring warmth to the people. I apply the cold tune of icy snow color onto the scarf and choose the fabric material of snow feeling in vision, but giving people warm touch. When wearing the scarf with hands shape in different size, you will feel like being embraced by a lot of people. Do hope this group of works could break the apathy interpersonal relationship, shorten the distance between people and bring warmth to everyone just like the Free Hug Activity.

Credits

Designer
TIANLU ZHANG
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