2023 | Professional

MUSE Design Awards Gold Winner

Hug

Entrant Company

TIANLU ZHANG

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Client's Name

Country / Region

China

Less and less communication between people in modern society is causing the apathy social relationship gradually. When walking on the street, people don’t greet each other warmly, which forms interpersonal relationship like chilly winter. The Free Hug launched by Juan Mann in 2004 is an attempt to break the apathy social relationship. With the inspiration of the activity, I design a series of scarves in hands shape, which can bring warmth to the people. I apply the cold tune of icy snow color onto the scarf and choose the fabric material of snow feeling in vision, but giving people warm touch. When wearing the scarf with hands shape in different size, you will feel like being embraced by a lot of people. Do hope this group of works could break the apathy interpersonal relationship, shorten the distance between people and bring warmth to everyone just like the Free Hug Activity.

Credits

Designer
TIANLU ZHANG
More Gold Winners
Interior
2023
MUSE Design Awards - CIEC Image Design Scheme 2.0

Entrant Company

China Energy Petroleum and Natural Gas (Group) Co., Ltd.

Category

Interior Design - Civic / Public

Product
2023
MUSE Design Awards - Smart Touch S3

Entrant Company

Guangzhou Video-Star Intelligent Corp., Ltd

Category

Product Design - Smart Home

Product
2023
MUSE Design Awards - CETC Automatic Ticket Gate

Entrant Company

Potevio Rail Transit Technology (Shanghai) Co., Ltd.

Category

Product Design - Industrial

Interior
2023
MUSE Design Awards - HANGZHOU POLY IMAGINE NEW LIFE

Entrant Company

ENJOYDESIGN

Category

Interior Design - Civic / Public