Qianjiu Member Center and Tasting Center

Member Center and Tasting Center of Chan Liquor, a Chinese brand of sauce-flavored liquors, are designed to bring about a new branding experience. Materials, colors and rays are used to create a venue atmosphere that makes every visitor comfortable, relaxed and unobtrusive. The memories of sauce-flavored liquors and relational space conversion guide visitors to get relaxed and bring about a new space experience. The façade of Member Center is made up of steelwork and glass. The upper section is a suspended landscape space formed by frosted glass and red sorghum, the interior space can receive the filtered tender sunshine in daytime as much as possible, and the ambient lighting is available for the interior and exterior at night. The lower section has a glass façade that visually weakens boundaries. Liquor displays and cabinets, a space for product display and divide spaces, are functionally coherent and integrated to deliver a consistent visual aesthetic and cultural experience, forming a façade display effect with multiple perspectives. Tasting Center comprises areas for negotiation, tasting and blending experience. The upscale and elegant atmosphere makes this brand appealing. Water drops and streams sketch the flows of liquor body and reflect the sweetness and transparency of Chan Liquor syrup. The well-chosen decorative materials outline the positive and grand ambience, delivering a transparent and comfortable space experience.