2023 | Professional

MUSE Design Awards Gold Winner

"Heroes of the Earth" IP Design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Product Design - Toys

Client's Name

Licheng technology

Country / Region

China

The IP design of "Heroes of the World" is based on the character "Qitian Great Sage" in the famous Chinese fairy tales. A total of five main characters have been created, namely, "Glorious Heroes". This is the basic image of "Heroes of the World". It is a new embodiment of "Qitian Great Sage". In the future world, the joint blessing of technology and magic will make the glorious heroes more powerful, And it can change a variety of battle forms to face the demons and ghosts in multiple space-time. "National Essence Hero", the integration of the ancient national essence culture and the future "heroes of the world", not only makes the dress more gorgeous and retro, but also uses traditional opera moves in the fight. "Space Hero" is the space form of "Hero of the World". Technology enables it to escape from the sky and the earth, enabling it to leap into space, travel with the stars and shuttle between the stars. "Heroes of rivers and mountains", the "heroes of the world" who understand the power of nature, turn the intoxicating green of thousands of miles of rivers and mountains into solid rock armor, guarding the beautiful ecological environment of this planet. "Obsidian Hero", who is a black color, is a guardian wandering in the dark night. He appears and disappears in the dark night, guarding the peace in his own way. The face under his hood is more mysterious than the dark night. As a "hip-hop hero", a hero can not only kill demons, but also be the best person to activate the atmosphere. He is good at singing and dancing, and can always easily cope with dangerous situations.

Credits

Original designer
Wu yao
Illustration designer
zhang yuchen
Illustration designer
Xie boxing
Graphic designer
Zheng ziyang
Graphic designer
Shi huafeng
Graphic designer
Tan zhen
3D designer
Liao hao
Font Designer
Liu xin
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