2023 | Professional

MUSE Design Awards Silver Winner

Bai Jiuxian

Entrant Company

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

采用全白设计,水滴瓶型浑圆伫立,敦厚质朴;字体灵感来自中国传统书法,飘逸洒脱,古韵风雅;瓶颈设计借鉴《千里江山图》,寄托对山水之情和自由精神的追求;瓶盖是云朵形状,象征天空苍穹浩瀚,愿景美好远大;整体形象莹白剔透、纯净脱俗,精准契合飘飘欲仙、洒脱不羁的品牌调性。

The whole white design is adopted, and the water drop bottle is round and simple; The font inspiration comes from traditional Chinese calligraphy, which is elegant and elegant; The bottleneck design draws lessons from the "Thousand Miles Map of Rivers and Mountains" to express the pursuit of mountains and waters and the spirit of freedom; The bottle cap is in the shape of a cloud, symbolizing the vastness of the sky and a bright and ambitious vision; The overall image is bright and white, pure and refined, which precisely matches the brand tone of being ethereal and free and unfettered.

Credits

Creative Director
Kuanfu Wu
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