2023 | Professional

MUSE Design Awards Platinum Winner

AEG Flagship Store

Entrant Company

YHWJ-DESIGN

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

This case is the design of the store of AEG, a German electrical brand. Using the strategies of space combination, ring connection and function compound, it solves the limitation of wide and deep small area of this case, and achieves the functions of artistic expression, lifestyle guidance, multifunctional area and functional area in the space. The products are naturally integrated into the space scene, enriching the display and use experience, and improving the recognition and purchase desire of customers. The unique aesthetic and cultural propositions make the whole project unique.

The perimeter is closed, there is a focused entrance, there is also a vertical gap of the building block, into the porch, the top slope to build the sky light into the integration, giving people a sense of mystery, there is the desire to enter the interior again. U-shaped glass is used in the VIP room of the main entrance. The spliced vertical lines have a great sense of architectural sequence. The material is transparent, which introduces the outdoor light and ensures the meeting requirements of the internal space.

Social kitchen design, there is no barrier between the western kitchen and the restaurant, cooking at ease, feel the comfortable and elegant new way of life, bring more pleasant possibilities for life. West kitchen Island with ink pattern of rock board paving paste, fit the artistic conception of the hall ink dragon tour, and the space temperament is highly matched.

The open spatial pattern of the multifunctional area presents the minimalism and more dynamic possibilities, which can be used for different scenes; Variable, is the magic of space design; Food bank is convenient to use, compatible with storage and beautiful, is the only choice for modern new homes.

Plants, photosynthesis, the source of growth, the image of nature; Falling indoors, plants and the sky are indispensable; Create a relaxed and happy sense of nature, different from the outdoor bustling, bring people peace in the hustle and bustle, more different from the surrounding.

Credits

YHWJ-DESIGN
Jennifer
YHWJ-DESIGN
kaifen Xiao
YHWJ-DESIGN
Zhixuan Zhao
YHWJ-DESIGN
xing Hu
YHWJ-DESIGN
Xuemei Shi
YHWJ-DESIGN
nan Wang
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