2023 | Professional

MUSE Design Awards Silver Winner

The homeland of tea

Entrant

Shenzhen Jinjia Group Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

This imaginative tea gift box features the Great Wall of China, lucky clouds, Chinese dragon, and other aspects of traditional Chinese culture. Chinese red, which denotes celebration and good fortune and embodies the ideal synthesis and collision of traditional culture and contemporary art, is the predominant color. Additionally, it cleverly changes the golden Chinese dragon into the word-tea in English, emphasizing that China is the birthplace of tea and making it more approachable for users.
The box is exquisitely designed. When the inner box is opened, the Great Wall will immediately be lifted to form on the mountains, creating what appears to be a gently emerging spiritual animation roll with striking visual effect. It beautifully depicts the natural splendor of the tea region and gives users a sensation of unpacking ritual.
The satin sheen on the crimson finish gives it a cozy vibe. Additionally, the surface uses bronzing and concave techniques, and the golden portion has a metal reflective effect, making it appear more three-dimensional and emphasizing the box’s texture.
The entire packaging is made of recycled and processed pulp, which is not only vivid but also particularly environmentally friendly. It can be recycled and reused after being used to meet the design of modern aesthetics as well as green concept.
It has a luxurious, refined, and cozy appeal. Overall, it is a cuboid with a smooth, understated, and sophisticated surface. To optimize the benefit of the secondary usage, it can be employed as a storage box.

Credits

Shenzhen Jinjia Group Co., Ltd.
Wei Xi
Shenzhen Jinjia Group Co., Ltd.
Yang Qianhai
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