2023 | Professional

MUSE Design Awards Platinum Winner

Hongjitang - Paying Tribute to Ancient Chinese Craft

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

Shangdong Hongjitang Pharmaceutical Co., Ltd

Country / Region

China

Bezoar pills are a traditional type of extremely precious medicine of Chinese patent, which inspires us to adopt carved lacquerware, an ancient Chinese craft since the Song Dynasty, to express the rareness and preciousness. The red lacquerware on the box depicts the national flower of the peony, giving a ceremonial sense. The hexagonal box is made of recycled PET to imitate the feeling of the lacquerware, on which the peony and traditional Chinese totem are carved precisely. Under the strict control of production cost, the package is made into a piece of artwork, conveying the value and communicating the traditional culture to modern society.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Wang Yu
Technical Support
Xie Zhangkun
3D Renderer
Wu Juanjuan
Project management
You Hua
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