2023 | Professional

MUSE Design Awards Silver Winner

Fuhu Shengfeng

Entrant Company

Linshaobin Design

Category

Packaging Design - Other Packaging Design

Client's Name

Bama tea Co.,

Country / Region

China

Bama is a well-known tea brand in China. 2022 is the Year of the Tiger in China. Therefore, a commemorative version of the white tea round cake tea for the Year of the Tiger is launched, which is pressed through a special process.

In terms of design, we use Chinese calligraphy and local landscape illustrations to reflect the Chinese tea culture of "Huhu Sheng Feng" and the characteristics of the Year of the Tiger. The design is dominated by vigorous calligraphy with rich colors, implying blessings and as dynamic as a tiger. The tea cakes are protected by double layers of tissue paper, and the surface is pressed with detailed textures. The surface of the carton is printed with a shading specially designed for packaging, which is a combination of the image of the tiger, lightly printed on the surface of the box, In the font and the round color block with special gold + bronzing technology, so that the whole package presents a sense of layers of material.

Credits

Creative director
Shaobin Lin
Designer
Xianqi Cai
Photographyer
Yanpen Chen
Designer
Jinfei Yang
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