2023 | Professional

MUSE Design Awards Gold Winner

Limitzero Butt Lifting Pants

Entrant Company

Shanghai Yini Clothing Co., Ltd.

Category

Fashion Design - Sportswear

Client's Name

Limitzero

Country / Region

China

Limitzero Butt Lifting Pants are professional butt-lifting pants designed for Asian women. Designed with the basic principles of “wear outside, comfortable and butt lifting”, it breaks the limitation of wearing butt-lifting pants inside and provides a new solution for wearing butt-lifting outside in multiple scenes.
The brand has spent two years analyzing more than 2,000 groups of sample data and come up with the golden ratio of Asian women’s hip shape from 20 to 40 years old, which solves the user’s various hip shape problems. With 8D hip sculpture patent technology, 18 separate cutting areas were scientifically divided according to hip stress points and coordinated to achieve 8-dimensional multi-directional counterweight buttocks. This effectively enhances the hip line by 3-6cm, visually optimizing the proportion of the body. LIMITZERO LAB’s self-developed high-stretch technology fabric provides good support for the hips, waist, and legs, which are the three core shaping points. In this way, it achieves tight but not strangled, lasting shaping with good breathability, bringing the user a skin-friendly experience even in longtime wearing. In addition, the product supports multiple hip lift levels to meet individual needs for various heights of the hip line.
The design style of butt-lifting pants features simple and fashionable, which fits the aesthetic pursuit of young consumers, and the classic pattern goes with every style and scene.

Credits

CEO
Shaojie Yang
Design Director
Ranran Chen
Visual Director
Lei Tang
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