2023 | Professional

MUSE Design Awards Gold Winner

JOCC

Entrant Company

ZUOMODESIGN

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

JOCC

Country / Region

China

In the JOCC brand collection store, we reconstructed the ruined city of the future through installations, making the dystopian cyberpunk sense concrete. In the use of materials and colors, through strong contrast, the importance of environmentalism is reversely emphasized. In a brand-new way, extend the shopping sense of the buyer's store.

In terms of space design concept, we chose a more environmentally friendly design method. Through the exposed original structural cement wall, stainless steel metal display shelf and eye-catching orange webbing, we can express the possibility of "infinite" reconstruction in the space. This is not only one of the reasons why we choose an open space and the use of composite material systems, but also an inevitable trend in the current environment where human beings coexist with nature.

In order to explore the possibility of more spaces, we present the entire space in an exhibition-like state, instead of dividing it with walls and grilles, so that the space can release its original appeal. The exhibition system is designed with cement, acrylic, stainless steel, brass and other materials, presenting a reverse "cyberpunk" feeling between people and environmentalism. In the process of exploring this relationship, we also designed the wall of the "abandoned city" in the form of an installation, creating this sense of doomsday dilapidation. At the same time, the use of mirrored walls makes the space more extended and modern.

The orange webbing of the exhibition device is to express a kind of human expectation for regeneration, and the desire for nature to redeem human beings again in the future. "We imagine that the earth can be restructured again and redeem mankind again." With the metal floor hangers wrapped with straps, this strong contrast is clearly arranged in this open space, allowing people to take one step at a time. As soon as you enter the space, you will feel the impact of color and style.

Credits

designer
ZIQUAN LIN
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