Daily

As a benchmark brand for high-end fresh milk, MILK FIT is positioned as a brand of tastier "light" fresh milk, and is dedicated to providing young people with a "light heart" in emotion and a "light burden" in diet. The product features high nutrition, light burden, low fat and calorie, and its thickened and highly translucent PET bottle fosters a glass-like texture, presenting high-quality dairy products to the user in an intuitive way.

With the "little green cat" as the main visual element (the green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people), the design team integrated the two to create the main visual element that fits the aesthetics of young people and the concept of ecological protection., and used three different postures of the cat and different stories on the back of the label to convey the brand's philosophy of biodiversity in the farm and cow welfare and interpret the quality of “high-end fresh milk”.

The brand takes MILK FIT as a carrier to convey the original intention of “environmental protection and public welfare” to users. The label conveys the concept of environmental protection to users through recycled icons, appeals to users to pay attention to the concept of environmental protection and sustainable development; and at the same time, the brand uses the visual image of the "little green cat" to tell the story of the brand's "stray animal rescue" campaign with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.