2023 | Professional

MUSE Design Awards Silver Winner

Shay VSOP Cognac

Entrant Company

Le Portier

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

Portugal

Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box.



Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The vessel's top, finished with a knurled neck and black embossed print, sets a silver accent just below the black obsidian closure, with a bespoke illustration at the very top.



The box, on the other hand, has a more rigid and geometric approach, in opposition to the fully organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle and has small silver accents on top of the black stained wood.



Inside, a light grey suede clads the deep foam socket that houses the bottle, with the exact same material finishing the inside of the door, where visual elements are printed in a dark tone, contrasting with the light fabric that provides a neutral luxurious hint to the dark box.



A sense of exclusiveness and luxury is inherent to the Say VSOP range. Minimalist details on the bottle, allowing the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through. Silver metallic detailing contrasts with the rich black obsidian stone in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.

Credits

Chief Design Officer
Tiago Russo
Design Director
Kátia Martins
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