Pretti Gold

This project is a single shop combined into two with each serving a different client base. In the overall spatial layout, the designers have opted for an open concept space that creates a visible experience which attracts customers to take a glance in as they walk by.

The first area is greatly inspired from a modern contemporary style, engulfed with royale navy and white feature walls. It is served with pre-loved branded handbags and master piece jewellery (diamond and platinum) by a jewellery designer. To ensure the appealingness of these luxurious goods, pendant lights and spotlights are spotted in these areas as a focal point giving the space a sense of space mobility.

Next door was established to announce a new brand which was set up last year, its purpose is to sell pre-loved jewellery that has been refurbished or has been given a ‘makeover’. Upon entering, customers are greeted with a wide brown feature pleated cabinets mixed with bold colours of emerald green and dark cyan which greatly accentuates the posters and the business’ selling points. Gold laminated corners of the counters are used to maintain the visual aesthetics and dynamic of the spatial area design.