2023 | Professional

MUSE Design Awards Platinum Winner

2023 ‘Revive’ Scarf Collection

Entrant Company

Yen Ting Cho Studio

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Client's Name

Country / Region

United Kingdom

We create original, innovative designs using our own digital software, called mov.i.see. The software responds to body movement to reconstruct digital data (photos, videos), and reveals organic details not possible solely by programming. Asymmetrical and non-repeat, our patterns are very different from those created using traditional methods, such as mirroring or rotating. We finish our patterns by hand, manipulating colour and form, and digitally-print them onto natural fabrics. Digital printing reproduces the fine detail of our original designs and retains their movement and colour combinations.

Our 2023 ‘Revive’ wool scarf collection comprises eight patterns. The collection looks optimistically to the future in the midst of epidemic and conflict in the modern world. The patterns tell a metaphorical tale of pre- and post-apocalypse with a story involving curious cellular experiments, mutation, reflection and, ultimately, reconstruction.

The challenge was to produce patterns that confront the uncomfortable realities of disease and conflict in the modern world whilst remaining optimistic and hopeful for the future. We therefore used storytelling as a device to engage with the present yet create a playful narrative that takes us into an imaginative space. We began by researching ideas and colourways, collecting visual data and experimenting with pattern.

After selecting the digital data, we used layered design to bridge the gap between the human and the abstract; the patterns articulate physical and philosophical struggles that are overcome by inner reflection and peace. In our fantastical narrative, we relocate to a dream-like planet to experience the first light of a new dawn that brings hope for the future of humanity. Through iteration, we modified the patterns as they were being created, rather than allow the software to totally dictate the design and to ensure that they reveal the authorship of the designer.

The asymmetrical patterns and colour combinations enable the scarves to be worn in different ways. Our patterns are printed with ink free of heavy metals which penetrates the pure wool so that each pattern is double-sided. The wool is specially treated so that it is comfortable and non-abrasive. Gender neutral, our scarves make a bold artistic fashion statement.

Credits

Artist
Yen-Ting Cho
Software Developer
Yen-Ling Kuo
Software Developer
Yen-Ting Yeh
Design Assistant
Cheng-Lin Lee
Design Assistant
Yu-Ting Li
Video Editor
Cory Ju
Photographer
Yueh Liang Han
Model
Andrea Yang
Video Editor
Yen-Ting Chao
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