2020 | Professional

MUSE Design Awards Silver Winner

Sprite Packaging Concept Design

Entrant Company

Essence Design Global

Category

Packaging Design - Retail

Client's Name

Country / Region

Taiwan

Every time when I pour Sprite into a glass, I see the clearness of the beverage, then the sparkles lively moving in the glass. Once I open my mouth and drink Sprite, I taste the richness of lime & lemon flavors; and feelings of the sparkles bursting in my mouth. It always gives me an indescribable cool & refreshing experience.



Therefore, when I was designing this packaging, I wanted to think outside the box; wanted to break away from "less is more" idea. I want to illustrate everything I feel into my design; every customer can have same special experiences as mine of this classic beverage.



I added more elements into the design, it makes the design visually more lively and colorful. The differences between my design and the previous Sprite packaging are that I only use the Sprite blue as main theme color this time. (except Sprite Zero) it can give the customers even more strong feelings towards refreshments & coolness. Furthermore, it can also make the lime & lemon illustrations to be seen even more clearly on the package; which can convey the main features of the beverage more directly through the visuals.

Credits

Curtis C.
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