Blooming (Khoi Sac) Packaging Design for Vietnam's New Year

Khoi Sac (Blooming)
A new year gift set for 2022 by Bracom Agency

The gift set “Khoi Sac”, in the meaning of "Blooming flower", was conceptualized and designed by Bracom Agency on the occasion of the 2022 Vietnamese Lunar New Year. We yearn for launching a product to highlight the Spring atmosphere and the beauty of Saigon in Tet by combining the traditional iconic with the innovative and modern visual language to keep the integrity, high-end gift set. Borrowing the window grill images in the old apartments in Saigon, we drew very colorful flowers in full bloom behind each window, symbolizing the scene of the house eagerly decorating Tet with many colorful flowers, all bringing a bustling Spring atmosphere. We would like to deliver a meaningful message as we wish you a very bright new year, lots of joy, luck and success and prosperity.

From the window grills ...
An outstanding point for this gift set is that the kraft paper belt covering the outside of each gift box is laser cut on the surface to retrieve the iron window grills. There are two opened-windows on the green and yellow boxes, and another closed-window on the orange box. This is the double-layer window system typical for the old Saigon house style.

... to an old-style apartment building in Saigon:
Last but not least, all of our gift sets, when folded into a block, can form the shape of an apartment building with many windows, each window having its own color. The overall apartment block is brilliant, like a new spring bringing new luck and prosperity to each family living there. And if you have the chance to visit Saigon, try to figure out which apartment image inspired us to realize this idea!