2023 | Professional

MUSE Design Awards Gold Winner

Gujing Eight Treasures Linglong Bottle

Entrant Company

Huayun (Shenzhen) Creative Culture Communication Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Gujing Eight Treasures Linglong Bottle is a high-end cultural product with the theme of exploring the depth of Gujing culture. In terms of product type selection, we have taken the "strangled enamel multi ribbed bottle", a royal classic tribute vessel that has been handed down for thousands of years, as the creative basis for bottle type design, and conducted design reconstruction. While highlighting individuality, we have inherited the great cultural heritage of Chinese culture. In terms of bottle body elements, we have reintroduced and refined the embroidery style of Chinese palace decorations, Three-dimensional sculpture is displayed on the bottle body, combining carving and baking, highlighting the oriental aesthetic charm. Three-dimensional carving, inlaying gold medals, and other processes highlight its sense of value, and collection value makes the product more cultural.

On the bottle illustration, we combine the quality characteristics of Gujing, create original and creative Chinese style illustrations, strengthen product quality endorsement, and further strengthen the value attribute.

In terms of bottle caps, combining the distinctive architectural features of the Eastern Huizhou style in Anhui, the birthplace of Gujing, with the imperial element temperament, we have creatively reshaped it, reinterpreted it with modern expression techniques, and incorporated it into the bottle cap shape. The tradition does not lose taste, but also conforms to the spiritual and cultural connotation of the product

The overall product image, with square bottles and round caps, fully demonstrates the inclusiveness and atmosphere of Chinese culture.

Credits

Chief Creative Officer
Lin Jingsong
Project management
Li Shuai
Strategy Director
JiChunYan
Technical Director
DengChao
Image Execution
ChenLieZhi
Illustrative Design
TanJieXin
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