2023 | Professional

MUSE Design Awards Platinum Winner

Du Kang Dragon Year Edition

Entrant Company

Huayun (Shenzhen) Creative Culture Communication Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

A glass of Du Kang Wine wine, half of Chinese history, and Du Kang's commemorative wine for the first year of the Dragon Year. In order to commemorate the first year of the Dragon Year in 60 years, we have created a special commemorative edition that combines the characteristics of the Central Plains and an international perspective. The design creativity of this wine aims to convey the combination of Chinese traditional culture and modern taste, as well as respect and salute to Chinese traditional culture.

Product Prototype We creatively reconstruct the "Gu", a classic wine vessel in traditional Chinese culture, combining contemporary aesthetic perspectives and cultural reconstruction to promote innovation on the path of inheritance.

In terms of product material selection, we have adopted a combination of metal and crystal, and the collision of the two materials adds a unique charm to the product,

On the bottle shoulder, we combine the heavenly stems and earthly branches of traditional Chinese culture with the Chinese zodiac signs, and use carving forms to make the bottle delicate and give consumers another surprise.

Considering the bottle cap, we have innovatively designed a detachable structure, which is both a cap and an exquisite Dragon Totem wine glass, improving the product's interactivity and reusability.ยท

Credits

Chief Creative Officer
Lin Jingsong
Project management
Li Shuai
Strategy Director
JiChunYan
Technical Director
DengChao
Image Execution
ChenLieZhi
ImageRendering
TanJieXin
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