2023 | Professional

MUSE Design Awards Silver Winner

Cala di Seta 932

Entrant Company

Redfish di Giovanni Murgia

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Cantina di Calasetta

Country / Region

Italy

The new Cala di Seta wines of the Cantina di Calasetta since 1932 are a tribute to the history of this winery and of those who founded it. Their name, 932, refers to the foundation date of the cellar.

It was in fact 1932 when 13 Calasetta winemakers joined together to form one of the very first cooperative wineries in Sardinia. An effort and a commitment that has survived to the present day and that the Cellar wanted to pay homage to with two special and unique wines, obtained from the best of local grapes and vinified with an accurate and painstaking technique.

The result is two wines, Carignano del Sulcis DOC Superiore and Vermentino di Sardegna DOC, of ​​great quality and prestige.The project aims to create an elegant, contemporary, minimal and appealing design to transmit the heritage of this winery, founded in 1932, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through a stunning visual label design for a prestigious and attractive wines. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles. For the labels we have thought of a prestigious paper such as Avery Dennison's Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines. The 932 name and the Cala di Seta crest complete the design and are embellished with a gold foil.

Credits

Creative Director
Giovanni Murgia
Designer
Giovani Murgia
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