2023 | Professional

MUSE Design Awards Platinum Winner

JD Mall Shenyang Super Experience Store

Entrant Company

Shenzhen RATE Design Consultant Co., Ltd

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

owen

Country / Region

China

Jingdong Mall, Shenyang super experience store design is currently the largest single electrical appliance store in Asia, realizing a seamless digital retail experience, changing the traditional physical retail model, and bringing customers a futuristic multi-interactive digital experience. The design concept revolves around the theme of "technology, future, ecology", weakens brand elements, strengthens customer experience, and uses a small amount of JD brand gene color red as space embellishment in color. In terms of plan layout, moving lines and sales areas, the design With smooth curves and circular changes, with an immersive experience of exploring the "Metaverse" space, it is committed to creating a modern, futuristic, and ecological retail space.

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