2023 | Professional

MUSE Design Awards Silver Winner

Eye Drops

Entrant Company

Shenzhen Nine Stars Printing

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The designer is inspired from the Beijing Opera facial make-ups, known as a traditional culture of China. The design unfolds upon the main visual effect of special eye make-ups of facial make-ups. The first thing we should be aware of is that the ancient people considered the actors’ make-ups and hairdressing are important in a drama play that keeps a certain distance from audiences. Eye make-ups of actors are usually heavy to make their overall image and facial expressions visible to audiences. Enormous magnification of facial features coincides with the essential points of the design. As a part of the package with white background color, the simplified eye pattern with black heavy make-up stands out of the visual center, coupled with the special color patterns of the Beijing Opera facial make-ups, form the essential point of the whole design. In addition, the eye patterns on the front and back are symmetrical and when arrayed side by side on the shelf, it looks like a pair of eyes.

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