2023 | Professional

MUSE Design Awards Gold Winner

TEA QI

Entrant Company

Sichuan Yibin Plastic Packaging Materials Co., Ltd

Category

Packaging Design - Retail

Client's Name

Country / Region

China

Our TEA QI product is a unique combination of packaging and product design that blends Chinese tea culture with modern design concepts. The tea tray design features a split "TEA(Cha)" character that represents China's six main tea categories, emphasizing the product's cultural significance. The combination of tea canisters and cups is an innovative idea that makes drinking tea more convenient and comfortable.



During the design process, we aimed to balance practicality with aesthetics. Our design not only preserves the freshness and taste of tea leaves but also enhances the experience of drinking tea. The accompanying gong dao bei is another innovative element of our design, adding more enjoyment to the tea-drinking experience.



Our design emphasizes the integration of product and packaging. The combination of tea canisters and cups not only facilitates storage and consumption of tea leaves but also reduces packaging waste, aligning with modern environmental principles. Additionally, the design of the tea tray allows consumers to directly drink tea on it without additional tea utensils, providing convenience and practicality.--Ready to Drink



We believe that our unique design and competitive pricing will attract more consumers and provide commercial opportunities.

Credits

Chuanlong Wang
Shuang Zhou
Ting He
Lianqing Zhang
Chunlei Liu
Houchang Diao
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