2020 | Professional

MUSE Design Awards Gold Winner

BanHu

Entrant Company

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jingpai Co., Ltd.

Country / Region

China

This Chinese spirit product is named Ban Hu, which literally means “half bottle”. Of course, it does not indicate that the spirit is sold in only half bottle, but actually implies a kind of ancient oriental philosophy that things will develop in the opposite direction when they become extreme. Just as an old saying goes, too much water easily overflows and the full moon soon begins to wane.



In terms of container design, we paint white color on the upper part of the bottle to differentiate it from the transparent texture of the body, while the glassy lower part of the bottle is made into an irregular shape to symbolize water flow. At the joint between the upper and lower parts is carved a figure, which looks like a sage standing on a boat, highlighting the water flow design for the lower part of the bottle. Moreover, what the sage is looking up at is exactly the name of the product.



On the packing box, the image of the sage standing on a boat appears again. What’s different is that the product name he is looking up at is combined with a golden pattern of the crescent moon, implying the ancient saying that “the full moon soon begins to wane”.

Credits

Creative director
XiongBo Deng
Designer
XiongBo Deng
More Gold Winners
Interior
2020
MUSE Design Awards - Invigorating in Twilight

Entrant Company

Fu. Interior Design

Category

Interior Design - Residential

Interior
2020
MUSE Design Awards - Chengdu WuYue Plaza Sycee Street

Entrant Company

VE Commercial Space Design (SHENZHEN)_Ltd. Company 

Category

Interior Design - Commercial

Interior
2020
MUSE Design Awards - Reshaping Nature

Entrant Company

Shenzhen Asymptote Architectural Design Co., Ltd.

Category

Interior Design - Hospitality

Interior
2020
MUSE Design Awards - Blue Sky

Entrant Company

Nini House Interior Design

Category

Interior Design - Residential