2023 | Professional

MUSE Design Awards Gold Winner

Milk Flavored Sweet Corn

Entrant Company

Xiamen Burst Camel Brand Planning Co. Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

This is a packaging design that focuses on healthy women's ready-to-eat corn. The female characters in cheongsam reflect the graceful curves of women, and the traditional plant patterns set off the elegant quality of women, highlighting the health and high quality of the product. The packaging is meticulously crafted, with exquisite picture composition and elegant colors matching in uniform collocation and clear layers. It is harmonious, natural and full of aesthetics, with not only practical value and decorative function, but also auspicious and beautiful meanings that contain people's pursuit for a better and healthier life.

The product is steamed from white sweet fruit corn, which has a unique milky aroma after steaming. It is low in sugar, low in calories and high in protein, making it the first choice for female users who love sports and keep fit. The traditional plant pattern also highlights the idea of high fiber, low sugar and low calorie of corn from the side. The packaging design is fresh and pleasant, intriguing people’s desire to buy. Besides, the ready-to-eat design reduces the cooking time for users, which is convenient and worry-free, greatly improving the eating experience.

The main visual illustration subverts the traditional packaging style, adding a lot of fun without losing elegance. It takes the traditional Chinese cheongsam and the graceful curves of actresses represented by cheongsam as the main body. The beauty holds milky sweet corn in her hand, fully showing the natural and curvaceous beauty of her body. Combined with the auxiliary decoration of flowers and plants, it has a strong national charm and cultural connotation. It plays the role of finishing touch, and effectively uses vision to stimulate consumers' sensory experience. Exquisite illustration style packaging is accurate to help impress the target consumer group of young women.

The whole design focuses on details to create ingenuity. The style is rich in poetry and classical painting, endowing an elegant girl image as the unique personality of the brand. The lines are labor-saving but relaxed and pleasant, soft and comfortable, pleasing people's vision, arousing emotional leaps of speculation and association.

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