2023 | Professional

MUSE Design Awards Gold Winner

He Tian Xia & Chao He Li

Entrant Company

Jingdezhen Adrian Luo Creative Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The Liquor of He Tian Xia & Chao He Li , which the bottle shape adopts the Canopy shape used by the guard of honor in the gift of the Tang Dynasty and combines the Chinese dragon to highlight the luxury and royal temperament of the whole design.
Four (in stories) giant dragons hover upward from four directions, emphased the four directions of the Tian Xia and means celebrating Tian Xia together.
The appearance design of the wine box, a hexahedral double-open box, which adopts dragon pattern illustrations and visual elements evolved from celebrating Tian Xia fonts to decorate the entire box surface, in order to pursue the simplicity and luxury, the resonance of modern vision and traditional culture.
The interior of the package adopts modern craft, which shows the ancient famous painting of the emperor celebrating his birthday.
The packaging have a total of (in stories) nine dragons in different postures, implying the supreme ninety-five and congratulating the world together.
The wine as a medium inherits the excellent traditional culture of the East, bringing spiritual enrichment to consumers with rich cultural connotations. Good packaging matches good wine, and being the pioneer of high-end and sauce-flavored liquor with oriental culture.

Credits

Jingdezhen Adrian Luo Creative Design Co.,Ltd.
Heng Luo
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