2023 | Professional

MUSE Design Awards Gold Winner

MRGF Luxury Essence

Entrant Company

LANGTONSKINLTD

Category

Packaging Design - Beauty & Personal Care

Client's Name

LANGTONSKINLTD

Country / Region

United Kingdom

Perfectly designed for MRGF Luxury Essence, this packaging aims to create a high-end and elegant brand image through the luxurious and artistic design.

Focusing on repair and anti-aging, the disposable MRGF Luxury Essence extracts the “miracle seed” in plants, that is corchorus olitorius, as the core ingredient, which also serves as the inspiration for the packaging. The use of corchorus olitorius for beauty can be traced back to the time of Cleopatra in ancient Egypt. The design team took the gold and black symbolizing power in the Cleopatra period as the main color to create an attractive visual effect. Meanwhile, the Temple of the Sun, local natural landscape, corchorus olitorius ingredients and other elements are perfectly integrated into the outer packaging design, and finally presented as a mysterious arch, conveying a deep and quaint artistic sense. Besides, the outer packaging is outlined with a unique light and shadow texture through the colorless embossed relief process, which likes the reliefs on the ancient Egyptian buildings and creates a mysterious and charming atmosphere.

The design of the inner packaging is inspired by the Egyptian amulet "Key of Life", which symbolizes rebirth and the secret of eternity. Therefore, the two sides of the product are designed with extended edges to help users have more space to grasp when extrusion liquid, and also enhance anti-slip, so that it is easier for users to open and take out. When the user uses this product, it is like using the Egyptian life key to open the door to “skin activation”. In addition, the disposable packaging preserves the activity of the product for a long time, and the small packaging is also convenient for users to carry.

Credits

Strategic planning
Zhen Li
Creative director
Jiahao Dong
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