United States | 2020
These days you can't log into Instagram, walk down the aisle at Whole Foods or have a casual conversation without three letters coming into your purview. But those CBD products lacked thoughtful positioning and left a void in the market. Enter Feals, the new modern wellness brand delivering thoughtful, hemp-based CBD products designed to keep your head clear and help you feel your best. In partnership with Herman-Scheer, a branding and design studio based in Venice, CA, Feals created and launched a brand that brings the positive impact CBD can have on people's lives by leading with simplicity, empathy and warmth. In an effort to make CBD as approachable as possible, and to encourage customers to experiment with different strength options, we designed and created “Flights” that each contain 3 vials with one dose of Feals at each of the three varying strengths in which tinctures are sold. The Feals container, at its lowest dose, is 600 mg but the dropper itself is marked so the user can determine how much CBD is ingested: 10, 20 or 30 mg. We found a sublingual tincture to be the purest and most effective delivery method of CBD. In doing so, we said goodbye to the traditional amber bottle and designed a vessel that our consumers would feel proud to carry around with them or leave on the counter. The Feals voice continues from the web onto the packaging with the same level of transparency and thoughtfulness of putting our consumers first. Each package comes with a note from our founders and detailed instructions for ideal use. “The attention to detail in the packaging is an indication of the level of care in the sourcing and creating of their CBD product as well as the customer experience.” Byrdie
CML Design Consultants Co., Ltd.