2023 | Professional

MUSE Design Awards Gold Winner

Guizhou wuxing(贵州五星)

Entrant Company

Shanghai XXYS Packaging Design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou wuxing liquor Group Maotai town wuxing distillery (贵州五星酒业集团茅台镇五星酒厂)

Country / Region

China

This product is produced in the core production area of China's Moutai-Flavor Liquor Sauce - Kweichow Moutai town,

its five-star quality is widely loved by consumers.

Its brand is called "five star", its quality is "five star" level,

so, in the creativity around the "five star" quality design;

We cleverly wound a silky red ribbon into the word "Five star",

which not only interprets the name of the brand, but also successfully shapes the main visual symbol of the product,

making this product stand out in the image of many sauce wines in Maotai Town.

The bottles and boxes are "five stars" wrapped with red ribbon as a super visual symbol,

placed in the most prominent position of the product, becoming the strongest memory point of the product.



(本产品产自中国酱酒的核心产区——贵州茅台镇,其五星级的品质广受消费者喜爱。

其品牌叫“五星”,其品质是“五星”级的,所以,在创意上围绕“五星”级品质进行设计;

我们将一根丝滑飘舞的红色丝带巧妙地缠绕成“五星”两个字,既诠释了品牌的名称,

又成功塑造了产品的主视觉符号,是这款产品在茅台镇众多酱酒的形象中脱颖而出。

瓶子与盒子都是将红色丝带缠绕成的“五星”作为超级视觉符号,

放在产品最显著的位置上,成为产品最强烈的记忆点。)

Credits

Creative Director
Xu Li
Senior Designer
Pan yimin
More Gold Winners
Concept
2023
MUSE Design Awards - Dongguan No. 11 Middle School project

Entrant Company

LHA ARCHITECTURAL DESIGN CO,LTD

Category

Conceptual Design - Education

Interior
2023
MUSE Design Awards - Aman Series

Entrant Company

Guangzhou Holike Creative Home Co.,Ltd

Category

Interior Design - Residential 

Product
2023
MUSE Design Awards - ageLOC LumiSpa iO – Your Smart Skin Coach

Entrant Company

Nu Skin Southeast Asia and Pacific

Category

Product Design - Smart Technologies (NEW)

Packaging
2023
MUSE Design Awards - The Packaging of Bluetooth Speaker

Entrant Company

Shenzhen Voion Color Box & Paper Co., Ltd.

Category

Packaging Design - Electronics