2023 | Professional

MUSE Design Awards Gold Winner

How High

Entrant Company

Pulse Design Group LLC

Category

Packaging Design - Health & Wellness

Client's Name

Relivia, Inc.

Country / Region

United States

How High by Relivia Inc. is a luxury cannabinoid vape brand designed for the ultimate user experience.



The collection includes the How High Premium Battery and the corresponding 2 Gram Premium Pods (available in a full range of flavors and strengths). Both are meticulously designed to offer users an unparalleled control of their vaping experience.



Featuring bold colors; navy, with its deep and rich tone adding sophistication to the design and bright persimmon, providing vibrant and eye-catching energy. This combination of complementary, striking hues grabs attention and entices customers to explore the contents within. In an industry that highly values tactile design, How High products stand out in any dispensary.



Utilizing high-quality renderings of the products enhances the aesthetic, while also ensuring that customers have a clear understanding of the product they are about to indulge in. By wrapping the How High logo around the packaging we add an additional sense of depth. This approach elevates the overall design, making it visually stimulating from every angle.



The true innovation of the How High brand is the “How High Scale” featured on every Pod label. Much like the Wong-Baker Faces Pain Scale, this scale depicts faces that represent the varying degrees of effect one can expect from each blend of cannabinoids. This engaging feature allows customers to easily and clearly choose their desired outcome by providing transparency for both seasoned consumers and beginners alike.



Depictions of clouds serve as a subtle nod to the elevated experience awaiting users. This cohesive visual language strengthens the connection between the product and its desired result, contributing to an immersive and captivating overall design.



With its striking color scheme, informative visuals, playful How High Scale, and attention to detail, the How High line captivates users and invites them to embark on an unparalleled vaping experience.



In summary, the How High packaging line embodies the ethos of the brand; Products engineered to give you the best high for all of life's moments. Come taste the difference.

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