2023 | Professional

MUSE Design Awards Gold Winner

ChocoNote

Entrant Company

SHANGHAI WILLING HORSE CULTRUAL AND CREATIVE CO. LTD

Category

Packaging Design - Other Packaging Design

Client's Name

Country / Region

China

ChocoNote is a cultural & artistic notebook with an ingenious design concept, whose Slogan is “I am not chocolate”. Following the brand attitude of “being low-key and working with dedication”, expertly combined the form of chocolate with the handbook, giving chocolate a new definition and form of existence, realising the cross-border combination of food and cultural creation, and creating a sweet-themed cultural and artistic product with a unique shape. Using a special die-cutting process, combined with tin foil wrapping paper, it is like a chocolate that has been secretly bitten, witty and diverting. Furthermore, the notebook cover is made of degradable recycled leather (cocoa type) and tactile PU (matcha type), endowing it a comfortable hand feel.

It adopts a solid color design, with chocolate/matcha as the main color, supplemented by the state of chocolate melting, the visual effect is bright and vivid, symbolizing the ultimate comfortable enjoyment, and highlighting the brand’s values of ingenuity/sincerity/sharing/inclusiveness.

The off-white high-grade eye protection paper is used, even if you write or read for a long time, it will not cause damage to the user’s eyesight. It is caring and friendly.

The main material used in the notebook cover is an environmentally friendly one: environmentally friendly leather/ tactile PU with good chemical resistance, which is non-toxic, odorless, fold-resistant, scratch-resistant, and degradable, meeting environmental protection requirements, and conform to the concept of sustainable development, green and environmentally friendly.

It supports customized services by providing two customized solutions - light customization and deep customization, which perfectly meet the different needs of users.

Credits

SHANGHAI WILLING HORSE CULTRUAL AND CREATIVE CO. LTD
Max Guo
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