2023 | Professional

MUSE Design Awards Silver Winner

Peacebird Lightweight Fluffy Down Jacket

Entrant Company

Ningbo Peacebird Fashion Co.,Ltd.

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Ningbo Peacebird Fashion Co.,Ltd.

Country / Region

China

This lightweight down jacket designed for male consumers aims to provide efficient thermal insulation while meeting young users’ pursuit of fashion trends, offering a comfortable, fit, and a stylish dressing experience to the wearer.

The fit is based on ergonomics, combined with the mannequin data collected by PEACEBIRD for years in the industry. It creates a fit that is more in line with the body shape of Asian male users and allows the wearer to enjoy the full freedom of movement, by the overall 3D cutting and side seaming techniques. Considering the fashion needs of winter outdoor wear, the team renders the product a classic black appearance, bringing a simple and sharp visual effect. The light-colored lining adds a soft temperament and the interesting illustrations embellished on the label are to enhance the design sense of the down jacket.

For fabrics, 20D nylon lightweight fabric is adopted with supernational standard 360° seamless down locking technology, enabling users to enjoy a superb garment with ultimate comfort and long service life with no down shedding. This design breaks the stereotypes of traditional down jackets as heavy, hard, and easy to shed. Filled with extra-large down and high fluffiness of Hortobagyi goose down, it ensures excellent warmth even in lightweight down jackets.

The SOLID SMOKE “Hot” aerogel multifunctional fabric marks one of the differences from other products, which is highly effective in blocking heat exchange between the outside environment and the inside of the jacket and minimizing heat loss. Even in rainy or wet conditions, it can maintain warmth and better meet the needs of winter outdoor wear. Also, the down jacket features aerogel’s unique 3D mesh structure and bionic microporous structure, so that it can be washed repeatedly and thus extend its service life.

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