2023 | Professional

MUSE Design Awards Gold Winner

MOOIMOM 2in1 Premium Bamboo Corset

Entrant Company

MOOIMOM PTE. LTD.

Category

Product Design - Pregnancy & Maternity

Client's Name

Country / Region

Singapore

The MOOIMOM 2in1 Premium Bamboo Corset provides postpartum compression and support. The product is available in four sizes and one color. It has received multiple global certifications including FDA, OEKO-TEX, CE, SGS, RoHS, and FSC. This fabric blend comprises 56% Nylon, 28% Bamboo Charcoal (Cotton), 8% Polyester, and 8% Spandex. It is a highly breathable and skin-friendly material.



Back in 2015, MOOIMOM was founded by Carolyne from Taiwan, a mother of three who was searching for affordable and high-quality maternity products. With her background as a designer and a mother herself, Carolyne was motivated to establish a line of maternity items that catered to the needs of expecting mothers and made them feel beautiful during the prenatal and postpartum periods. This led to the birth of MOOIMOM, which in Dutch means "beautiful." Based on a research study conducted in 2019, postpartum girdles or corsets have been proven to alleviate pain for women who underwent cesarean deliveries by reducing pressure on the stomach incision. Furthermore, in 2017, it was also discovered that these garments could aid in minimizing bleeding and discomfort in women who had C-sections.



The MOOIMOM 2in1 Premium Bamboo Corset is intended for pregnant women looking for belly protection or postpartum mothers seeking to recover their body shape. It provides firm support for the abdominal muscles after surgery or during pregnancy and helps speed up the recovery process. Also, it is ideal for sensitive individuals looking for a soft, breathable corset. Essentially, it features an adjustable size for long-term use. On the other hand, the product presents a significant opportunity given the current surge in demand for postpartum support items, coupled with the growing awareness among women regarding their numerous benefits. In addition, a promising possibility exists of crafting innovative and creative designs that offer optimal comfort and utility.

Credits

Carolyne Lee
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