Degustation

A client has approached us with an idea for a new “food court”-like restaurant. This place would combine different cuisines in one location, with the area divided into stations where customers can go to and order the food they prefer. So, it would be a great spot to grab a quick and delicious bite for anyone who has a dynamic, high-tempo lifestyle.
Our task was to come up with a name and develop the entire brand identity that would emphasize the uniqueness of this concept and emotionally connect with the target audience.
We started with the idea that stations, such as train stations, are an integral part of everyday life that enable people’s mobility in a city. So, we decided to call the new restaurant
Degustation," as it has different "food stations" offering various types of cuisine that customers can stop by and taste.
The brand identity emphasizes the urban lifestyle, portraying elements of fast-paced life, such as zebra crossings, bicycles, and people on the go. We aimed for customers to identify with the brand and feel empowered, seeing a reflection of their own lifestyles in the bold and relatable design.