Lai Guishan-Centennial Commemorative Liquor（赖贵山·百年纪念酒）

In 1921, under the leadership of Lai Guishan, the Lai family invested in the acquisition of a local distillery, which underwent extensive expansion and was renamed "Hengxing Distillery." The distillery reorganized and transformed the brewing techniques that had been passed down in the Maotai Town area, becoming a true master of Chinese soy sauce liquor.



In 2021, to commemorate the 100th anniversary of the establishment of the distillery and to honor the great Master Lai Guishan, the Centennial Commemorative Liquor was launched.



The central graphic in the overall design is the Chinese characters for "one hundred years" in bold black font, exuding a nostalgic feeling.



The upper right corner of the character "one" is designed as a mountain, aligning with the stroke of the Chinese character "一" (one) in the SimSun font.



Additionally, as Lai Guishan's name includes the character "山" (shān), representing the mountain, the mountain-shaped design pays homage to the Master.



The shoulder of the bottle is designed with twelve facets, symbolizing the cycle of twelve months in a year and the concept of the twelve time periods in ancient Chinese timekeeping. This expresses the value of time in the process of liquor brewing. The neck of the bottle cap is designed in the structure of a "ring," symbolizing the determination to "adhere to the traditional methods and remain unwavering."



The number 100 is also visually represented, merging with the Chinese characters for "one hundred years." The two zeros in 100 are crafted as two commemorative medallions. One medallion features the portrait of Lai Guishan himself, while the other showcases the geographical symbol of the core production area in Maotai Town, renowned for its soy sauce liquor.

（1921年，赖贵山带领赖氏家族出资收购了当地的一家酒坊，对其进行了大规模的扩建并更名为“恒兴烧坊”，对流传于贵州茅台镇一带的酿酒工艺进行整理与改造，成为中国酱酒真正意义上的一代宗师

2021年为纪念建厂100周年，同时为纪念赖贵山大师，推出这款百年纪念酒。

整体设计最核心的图形就是中文字的“一百年”，粗黑体很有年代感，其中“一”字的右上角被设计成一座山，一方面与中文“宋体”字的笔画一横相一致，另一方面赖贵山的名字中有个“山”字，设计成山的造型，是对大师的致敬！

瓶子的肩部被设计成12个切面，寓意一年12个月的轮回，又是中国古代计时的12个时辰的概念，表达了时间在酿酒中的价值，而盖子的颈部设计成了“指环”的结构，寓意“坚守古法、矢志不渝”的决心。

也被设计成图形，与中文的“一百年”融合在一起，100中的两个0，被设计成2枚纪念章，其中一枚是赖贵山本人的肖像，另一枚是茅台镇酱酒核心产区的地理标志。）