2023 | Professional

MUSE Design Awards Silver Winner

Whale calf

Entrant Company

杭州港田电子商务有限公司

Category

Fashion Design - Footwear

Client's Name

杭州港田电子商务有限公司

Country / Region

China

How to make an obvious distinction and confer a strong identity from similar products without compromising the perceived comfort is considered the key point of this design. Coupling structural bionics with morphological bionics, the cartoon whale image is faultlessly fit with the slipper, and a uniquely vibrant vitality is conferred to the design. The back rolling wave patterns around the sole is like a whale swimming in the ocean, what a picture in mind. This design looks vivid and lovely with a high level of affinity and identity. The contoured suede at the joint of the top side and vamp confers stereo and fullness to the whale image on the vamp. The heel tab on the heelpiece is an animated "whale tail" instead of traditional design, which blends with the overall look and is quite interesting. As a half heel cover cotton slipper, the slant angle and attaching curves on the top open toe really matter. With the vamp data of many Asian users searched, the one-piece open toe curve that is ergonomically fit is finalized. The sole features a 4cm thicker in-house PVC soft-soled foam that provides a superb underfoot support. User is likely to get immersed in the softest and most comfortable wearing experience in standing or walking.

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