Yili Iceology Cool Striker Melon Ice Stick Packaging Design

Drawing inspiration from the trendy and edgy brand image of Iceology, the design strategy caters to consumers' passion and attention towards football matches. Adopting the perspective of football fans, the design team has selected highly popular teams of the moment, transforming their jerseys worn on the football field into a groundbreaking concept of ice cream shaped like sports jerseys. Paying homage to the brand's cool attributes, the iconic number 7, commonly associated with forwards, has been creatively incorporated into the design, resulting in a sensational and captivating new product that embodies the vibrant, flavorful, and stylish elements of Iceology. The packaging design of the Cool Striker product not only delivers a refreshing and appetizing sensation, but also accentuates the brand's cool and sporty identity through innovative packaging. It captivates consumers' attention by leveraging the passion and allure of football sports, visually conveying a perfect fusion of excitement and refreshment, and ultimately conveying a brand image that is dynamic, cool, and invigorating.