Xiaohutuxian Spirits Co. Goldie 12 Baijiu

Racing Against Time With Deliberation:Goldie 12 Baijiu is a Maotai-flavoured liquor brand co-produced by Maosheng Strategic Design Co., Ltd. and Xiaohutuxian Group, intending to be the brand exerting "oriental wisdom", advocating the art of life of deliberation, and expressing the attitude of “racing against time with deliberation.”

Classical Liquor Bottle, Nodding to History:Goldie 12 Baijiu is a Chinese liquor originating from the Chishui River. Hence, we embrace the Maotai-shaped bottle with identical origin so as to pay a tribute to Maotai, a liquor of national status that makes your life gracious. We take every element of the Chishui River as design inspiration and bring them into concrete manifestation: the Chishui River Illustration and the streamer onto the bottle.

Cherishing The Fantastic Liquor With The Boundless View:We visualize the Chishui River in the liquor bottle so as to trace the essence of oriental art, which inspired by a northern Song Dynasty artist, Wang Ximeng’s A Thousand Li of Rivers and Mountains. We hope it express the grand and imposing Chinese mountains and rivers as it showcases infinite enjoyment close at hand. Also, we hope it stylizes the value proposition :“ racing against time with deliberation.”

Relaxing With Propitious Cloud:The propitious cloud pattern and the gilded relief are touchable beauty and festivities. Humanity is the core of product design, while the auspicious cloud is a cosy element with the significance of happiness and ease. The propitious cloud patterns on the bottle cap, shoulder, and box stand for the joyfulness and gorgeousness we harbour together.

The Chishui River Streamer Recalls Its Origin:The Chishui River streamer on the bottle represents the pleasing flavour of the liquor: delicate. The inspiration comes from the Chishui River moving with rolling waves, which exhibits the blessing of this liquor.

Oriental Nobility:The shiny ink-black glazed porcelain with platinum-blond printing makes the bottle gracious. The book-looking box and the titling make it magnificent. Every detail is a result of oriental aroma, revealing a love for life and an attitude of being wisely worldly but not wisely worldly.