2023 | Professional

MUSE Design Awards Gold Winner

NATURA

Entrant Company

Mohsen Koofiani

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

M.Yousefi

Country / Region

United States

In this packaging, the designer has left a special artistic design by using various fruits, and art history (sculptures and art paintings) and combining them with animals, such as preserving the works of art left behind.

In this design, most of the artistic sculptures of the cultural history of the world have been used, of course, it should be noted that subtle changes have been made in them. In the pictures, a clear connection has been established between the creatures, selected fruits, and historical culture. But since the main theme of the packaging is the idea of preserving the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.

Fruits have a special place in nature for all living beings, and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.

Credits

Creator, Design & Idea
MOHSEN
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