2023 | Professional

MUSE Design Awards Gold Winner

PRO-Feeding Series

Entrant Company

Goodbaby Child Products Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

This is a series of bottles to meet the feeding needs of babies at all stages. Help 0-3 months of babies whose gastrointestinal function wasn't fully developed reduce colic. Help 3-6 months of babies solve bottle rejection and nipple confusion issues. Help 6M+ babies seamlessly transition from pacifier to straw.

Many challenges can be found throughout every stage of baby feeding. Premature babies and newborns with gastrointestinal function not fully developed before three months are more easily colic. It is a period of a high incidence of flatulence.
After three months, many mothers begin to return to work and need to transition from breastfeeding to bottle feeding. So, 3-6 months of babies encounter bottle rejection and nipple confusion issues. 6M+ babies transitioning from pacifiers to straw with obstacles is another problem closely related to oral problems in this period.

Credits

Director/Designer
Lingwei Huang
Designer
Li Zhang
Designer
Xinyu Liao
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