2023 | Professional

MUSE Design Awards Silver Winner

Hookee

Entrant Company

WISSON TECHNOLOGY(SHENZHEN)CO.LTD

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Country / Region

China

Hookee is a fitness equipment that utilizes a novel structure, equipped with remote interactive devices and unique resistance system, to achieve scientific fitness and enhance exercise fluidity. The design takes into full consideration ergonomic principles from the main equipment to the fine accessories, ensuring comfort, stability, and durability throughout the use. With the core concepts of 'comfort, efficiency, aesthetics, and intelligence', it aims to provide users with the best experience.

This product innovatively applies HydroFlex technology. With the fluid resistance, its compact and lightweight structure can provide substantial resistance while ensuring precise control and consistent resistance. The hydraulic drive system employed in this product can achieve a maximum hydraulic resistance of 100 pounds (approximately 45 kilograms) and allows for adjustable resistance levels based on the user's specific needs (with increments of 5 pounds per level). Alongside precise adjustments, the system supports a bidirectional hydraulic resistance mode, embracing more choices and possibilities.

The accessories of Hookee are easily and intuitively detachable, requiring no specialized knowledge from the user and offering ultimate convenience. The soft rubber grips provide an excellent holding experience, preventing discomfort in the hands during exercise. Moreover, the intelligent resistance system adapts intelligently to the user's specific needs, making it suitable for individuals undergoing rehabilitation or those with limited mobility, ensuring a perfect fit for all users.



Compared to traditional fitness equipment, this product uses only 1/10 of the materials while achieving the same effectiveness. Additionally, it operates at only 1/100 of the power of traditional devices, resulting in comprehensive resource savings. The unique structure gives it a wider range of applications, making it suitable for exercise even in limited indoor spaces. It is particularly suitable for densely populated urban areas like Tokyo or for individuals who prefer quiet environments, thus enriching the fitness options available to the general public.

Credits

ZhaiZhen
ShenZhong
LiMingzhao
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