JINLIUFU•PANDA

As the key strategic product, JINLIUFU•PANDA redefines the new force of Chinese Baijiu with its affordable Luxury, fashion and innovative spirit.
The product draws inspiration from the main feature of Qionglai, Chengdu, using panda, the national treasure of China, as the core image. And the landscape painting on the bottle echoes the culture of Qionglai and presents its unique charm.
Th combination of the latitude-30°N geographical sign and Qionglai porcelain on the bottleneck represents the history and culture of Qionglai; Bamboo leaves on the bottle shoulders reflects the ecological environment of Qionglai; The giant panda image on the bottle transformed from Tiantai Mountain forms a visual impact; Irregular bottle labels outline the peaks and ridges; The overall gradient green color brings out the tranquil and smooth vibe, putting customers in the natural ecology of Qionglai and letting them feel relaxed and peaceful.
The overall design of the product takes panda as the creative core. The design team achieves the innovation on the packaging and brings customers visual shock through breaking the traditional panda image in the present market, which is mostly cute and realistic. It also fully demonstrates the beauty of the brand’s empathy and the beauty of the good times.