2023 | Professional

MUSE Design Awards Platinum Winner

Jianghe Wanxiang New wine gift package design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shede Spirits Co. Ltd.

Country / Region

China

The Jianghe Vientiane New Gift Box draws inspiration from two vivid real-life events, with two rare animals, the finless porpoise and the sperm whale, as the main elements for creation. The finless porpoise produces treasures in the water, and such classic images give us many feelings. Natural creatures bring a magical power to people, inspiring us to revere life. Another real event is China's first successful rescue of a stranded large sperm whale and its return to the sea. Humans and nature are one, and we should hold a compassionate heart towards the creatures of nature and live in peace with nature. We use paintbrushes to outline the story, convey the spirit of environmental protection to everyone, and let our beautiful and rich blue planet continue to shine. The two bottles in the gift box have a blue and blue body, and we have set the main color of the outer box to light blue, reflecting the vitality of nature. In the selection of outer box paper, we have selected a special material that can reflect the sense of water flow.

Credits

Original designer
Wu yao
Illustration designer
Xie boxing
Illustration designer
Zhang yuchen
Graphic designer
Zheng ziyang
Graphic designer
Shi huafeng
Graphic designer
Tan zhen
3D designer
Liao hao
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