Casarte Garment Care Art Space

Based on the high-end business district and the brand narrative, Casarte Garment Care Art Space builds an experience space integrating order art aesthetics, exclusive service, in-depth socialization, and intelligent garment care, exploring the cutting-edge business model of Chinese home appliances.



The space is visually designed in line with the tone of quiet elegance and light luxury, introduced by employing fabrics that fit the theme of garment care. Casarte Garment Care Art Space has integrated artistic installations pictured by interwoven warp and weft that have a sense of order, then added other visual elements such as nature and life, humanities and science and technology to present a sense of order in spatial arrangement and visitors' movement. Such a design can give an intuitive presentation of the brand while attracting more visitors to enter. The space's color scheme uses the muted gold and latte color with a sense of luxury and refinement to follow the positioning of the brand's highly sophisticated customers. It echoes its luxurious garment care service while bringing the users closer with its gentle atmosphere.

Firstly, Casarte Garment Care Art Space created an exclusive clothing care experience for highly sophisticated customers in terms of product experience. It is targeted to satin, cashmere wool, leather, and other preferred fabrics to enable users to understand the product features while mastering the maintenance of different fabrics, which enables users to know more about the luxury clothing care services when strolling around the shopping.

Secondly, the space establishes an intelligent garment care program within the aesthetic field of life, ranging from closets, balconies, bathrooms, and other washing scenes that are not bound to the inherent layout to building from the fiber to the clothing, and then to the washing methods and the order of the home. This allows users to experience the brand's pioneering technology and home aesthetics, driving more consumption.

Plus, it is a good place for socialization for community activities. When the product and content scenes are highly compatible, it can gather a community of elite customers within and beyond which the brand influence can spread.