United Arab Emirates | 2020
The approach became focused on how we could truly animate the space through design whilst respecting the brief. Colour became a key aspect of the interior styling as it perfectly encapsulated bohemian sentiments whilst simultaneously providing character, depth and soul to the space. Fluid poured terrazzo gives a striking effect as the ground pours into the center of the space. Pattern-happy accessories, traditional ottomans and fabric colour waves all converge to create this unique overlay of infectious energy and palpable excitement. Eclectic modernism encapsulates this interior realm which is mirrored across the exterior as the terrace elevates an intoxicating mélange of furniture, whilst Paolo Lenti rugs gracefully transport guests through the external experience. It’s evident that each design aspect within optimizes the overriding sentiments of Bohemian lifestyle whilst respecting the demographic of which it sits. In particular, the sculptural oryx heads featured in the VIP rooms are an iconic symbol of Qatar. Touches such as this remain fun, quirky but always respectful of the narrative and surrounding culture. Hand painted tiles curated by a renowned Middle Eastern artisan adorn surfaces within, contributing to this boho chic personality. Each tile was bespoke, customized and hand painted on site. This attention to detail and showcase of creative mastery sit perfectly insitu with the overriding story and character of Boho Social. Becoming a magnet for residents seeking a refreshing and dynamic experience, Boho Social is something that has been hugely awaited across the country. Qatari’s have been ready for an exciting F&B hotspot to hit the scene, with Boho becoming that integral pedestal in achieving the united vision of this dynamic culture. Whilst the venue isn’t driven by alcohol, people frequent for genuine good food and amazing ambience – a true testament to the collaborative mindset of hospitality and design mavericks. The venue therefore fits perfectly within its locale, satisfying the desires of Qatar’s people. A statement of unassuming elegance and a diverse experience in arguably one of the most desirable destinations in the country, Boho Social is paving the way towards a new era for Qatar.
SERENDIPPER & BLUE DESIGN
Showroom / Exhibit
Evermore International Design Co., Ltd.